Amdocs

Amdocs is a leading software and services provider to the world’s most successful communications and media companies. Operating in 85 countries, they wanted to implement an international integrated marketing campaign to build awareness.

Notable Line teamed with London-based agency, Envy, to conduct an external survey on brand awareness. From there, we knew how to construct an international ad campaign that included both print and electronic mediums. These images were used in the ads. And animated gifs appeared in electronic trade publications around the world.

The X marks success campaign then extended into a variety of materials throughout the year. It debuted on amdocs.com, was used to develop trade show demos like the one showcased here, and in other internal materials to employees.

A future campaign was designed to showcase Amdocs client stories as seen through the eyes of their customer’s customer. The proposed showed how the technology implementations had effect in the real world and and highlighted the consumer. The case study showcasing Amdocs work appeared at the bottom of the ad.