LogistiCare

LogistiCare is a billion dollar non-emergency transportation company offering hundreds of thousands of rides per day to Medicaid recipients. As the leader of their industry, they wanted to provoke thought leadership and discussion while getting positive stories in the market.

After in depth market analysis; workshops; employee, client and partner, interviews; and a competitive sketch, four content pillars were identified and company messaging centered around those key efforts. Notable Line partnered with Same Page Partners to blow the system out.

A new website, bi-monthly blogs, and weekly social media posts were established to freshen the company’s image and showcase the brand’s powerhouse of advocacy and work in the Medicaid industry.